It all starts with an idea. You’ve come up with a product that you feel certain is going to resonate with customers and become the next big thing. And now you’re ready to market it to consumers. Not so fast. If you don’t do your homework on the front end, you are...

When crafting emails to send to leads and customers, it’s natural to focus on the subject line and the intro. After all, you want to grab the recipient’s attention so they will open the email and read further. But keep in mind that the way in which you end your emails...

Keeping communication between you and your customers open and ongoing is vital to your business. Your customers need to have access to you and your team in order to have meaningful conversations whenever necessary. That’s where Funnelfly’s Customer Care/Referral...

When a lead moves from the Awareness Growth Track to the Qualify Growth Track within the Funnelfly platform, it definitely means you are doing something right. That person has become familiar with your product or offering and has shown an interest in learning more by...

As a startup or small company, you want to grow your business yet maintain a personal relationship with each customer. It’s a tricky balance—while you know the importance of making every customer feel special, the logistics of doing so at scale make it almost...

In the Convert Growth Track, your main goal is to fully demonstrate how your product or service perfectly aligns with the prospect’s needs so that they will make that final buying decision. You don’t want to leave any doubt in the prospect’s mind that your offering is...

Remarketing to Website Traffic or Website Events: Remarketing to your website traffic or to those who have completed certain events happening on your site is most often the route businesses take. It’s the easiest way to remarket since the only thing you need to do to...

You’ve crafted the perfect email that you are sure will capture the attention of your intended audience and have them asking for more information about your product. Once you send it out, you wait, and wait...and wait some more, only to discover you haven’t received a...

The flywheel—it’s an idea that’s been around for a while. The basis of it involves a heavy wheel that takes some effort to push. But once you get the wheel moving, it gains momentum, spins faster, and creates even more energy. And this momentum continuously builds on...

In a startup or small business, it’s important that users on your website are ones that have an actual interest in your product. After all, it’s not simply about numbers of users but rather numbers of users that could actually benefit from your product. That’s why...

Our instant-gratification world of technology has created a huge hurdle for brands: the need for immediacy. Customers generally expect a response within 30 minutes of contacting a brand. Depending on the size of your brand and audience, this can be a daunting task....

E-mail may be one of the oldest forms of digital communication, but it’s still one of the most important for your startup or small business. Think about it—how many people do you know who don’t have email? Maybe only a handful. So it definitely makes sense to take...

SaaS business models are powerful. They give you the ability to earn regular revenue while delivering a quality product to your customers. But when your bread and butter comes from software subscriptions, it can be chaotic to manage on the sales side of things. If you...

In the early stages of your startup or small business, it’s imperative to get the word out about your brand in the most effective, efficient ways possible. It’s all about finding your audience and putting yourself in front of them. But you also want to make sure that...

Got 2 minutes? That’s just enough time to see an overview of Funnelfly, the marketing automation and sales management platform for startups and small businesses. In the first video of Funnelfly’s YouTube series, CEO Drew Honeycutt walks you through the basics of the...

Each stage of the sales funnel is important for growing your business, but it all has to start somewhere. For your startup or small business, that somewhere is at the top. In order to make any progress toward conversions, you’ve got to find your leads and get them...