Build a Custom Intent Audience

Build a Custom Intent Audience

In a startup or small business, it’s important that users on your website are ones that have an actual interest in your product. After all, it’s not simply about numbers of users but rather numbers of users that could actually benefit from your product. That’s why...
The Flywheel Effect

The Flywheel Effect

The flywheel—it’s an idea that’s been around for a while. The basis of it involves a heavy wheel that takes some effort to push. But once you get the wheel moving, it gains momentum, spins faster, and creates even more energy. And this momentum continuously builds on...
The SaaS Sales Funnel

The SaaS Sales Funnel

SaaS business models are powerful. They give you the ability to earn regular revenue while delivering a quality product to your customers. But when your bread and butter comes from software subscriptions, it can be chaotic to manage the sales side of things. This is...
Product-Market Fit And How To Find It

Product-Market Fit And How To Find It

It all starts with an idea. You’ve come up with a product that you feel certain is going to resonate with customers and become the next big thing. And now you’re ready to market it to consumers. Not so fast. If you don’t do your homework on the front end, you are...
Email Signature Best Practices

Email Signature Best Practices

When crafting emails to send to leads and customers, it’s natural to focus on the subject line and the intro. After all, you want to grab the recipient’s attention so they will open the email and read it further. But keep in mind that the way in which you end your...