Craft The Best Outreach Sequences

Oct 23, 2022 | marketing

Anyone who’s in the business of acquiring new customers knows that a great outreach sequence can make all the difference. Creating an outreach sequence is like creating a recipe for success—if you get the ingredients and proportions just right, you’ll see results. But how do you create an outreach sequence that gets results? In this post, we’ll share some tips on how to create the best outreach sequences for your business.

Define your goals and objectives

One of the most important aspects of any successful outreach campaign is having clearly defined goals and objectives. Without a clear understanding of what you’re hoping to achieve, it’s impossible to measure success. Before starting an outreach campaign, sit down and ask yourself what exactly you’re trying to accomplish. Do you want to increase brand awareness? Drive traffic to your website? Generate leads? Once you know your goal, determine what metrics you’ll use to gauge success.

Research your audience

Before you start creating or tweaking your outreach sequences, it’s important to do your research. What kind of companies are you trying to reach? What are their pain points? Once you understand these things, then you’ll be able to create an outreach sequence that resonates with them.

Given the complexity of most projects, it’s important to do research and then prioritize. Ultimately, it is all about knowing who to outreach to and when to do it. All great outreach sequences follow this approach. On the other side of the coin, you always want to make sure you’re opening up every conversation with a clear next step in mind. Each conversation is an opportunity for your business to make an impact on a potential customer. You don’t want to waste it.

Identify the right channels to reach them

The next step to connecting with your target audience is identifying the right channels to reach them. There are a variety of ways to do this, but some methods are more effective than others. One way to identify the right channels is by looking at where your target audience spends their time online. Another method is to research which platforms and websites they use most frequently. Once you’ve identified the right channels, you can begin creating content that will reach them where they’re already spending their time online.

Are there common platforms that you and your competitors use to communicate with your customers? A few ways to find these places (as well as bloggers and industry people who speak to your intended audience) include:

  • Identifying communities your audience might participate in, then using search engines to find them. These can include blogs, discussion forums, and online workshops.
  • Participating in online forums and communities can also help you identify people who might be interested in your program.

But don’t always go with the crowd. Instead, think about the platforms that you and your competitors don’t use—but where your potential customers spend their time. For example, a company that sells business-to-business products may find most of its potential customers on LinkedIn, not Facebook.

Write compelling copy that resonates

The best outreach sequences are those that resonate with the reader. They should be concise, well-written, and compelling. Any good sequence will begin with an attention-grabbing headline followed by a short paragraph that further explains the topic at hand. The body of the blog post should provide valuable information or advice without being too heavy-handed. Finally, the conclusion should leave readers wanting more and eager to share your content with others.

Your outreach sequences should also be honest and authentic. Your goal is to increase conversions, so it doesn’t make sense to try and trick people into clicking on your links. You also want to be sure that you’re putting the right offers in front of the right person. The worst mistake you can make is putting your best offer in front of someone who doesn’t want it.

Experiment, measure, and optimize

It’s no secret that the key to a successful outreach campaign is experimentation, measurement, and optimization. By constantly testing different approaches and keeping an eye on the results, you can gradually improve your response rate and get closer to your ultimate goal. But what exactly should you be experimenting with? And how can you measure the success of your efforts?

The answer: a multivariate test.

In the past, these were called split tests or A/B tests. But don’t be fooled by their technical name… split tests aren’t just for e-commerce applications and landing page optimization. You can split-test a variety of aspects of your outreach, from the subject line to the call to action.

Split testing is the most common and straightforward way to help you figure out which version of something works best for your intended audience. Commonly used in advertising, split testing is a simple concept that basically involves creating multiple versions of the same material, such as webpages or advertisements, with just a few slight changes.

The Bottom Line

This is a crucial topic because we’ve all been burned by outreach that doesn’t work. Fortunately, there are ways to do outreach that get you results. Following these tips for best outreach sequences and automating your campaigns with Funnelfly will help you grow your business in no time.

Start sending better emails today

You don’t need a credit card to get started. Start your 14-day trial today.