How To Write A Cold Email Sequence

Nov 23, 2022 | sales

It’s no secret that a lot of businesses rely on email to reach new customers. Whether it’s through a newsletter or an introductory offer, email provides a great way to connect with potential leads. However, writing an effective cold email is not always easy. Sales representatives understand that emailing potential customers is essential to generating new leads. However, they may not know how to craft an effective cold email sequence.

A cold email is an unsolicited email that you send to someone without prior contact. It’s important to include a short introduction of who you are and why you’re contacting the lead in the email. The goal of a cold email is to start a conversation with the lead, so it should be concise and direct.

It can be difficult to write a cold email that actually converts leads into customers, but there are certain elements that should be included in order for it to be effective. Here are some further tips for an effective cold email sequence:

  1. Keep it short and sweet. Your potential customer is probably busy, so get to the point quickly. Is your product or service the best on the market? Why should anyone choose you over your competitors? What are the benefits of doing business with you?
  2. Be specific. No one wants to hear broad claims and meaningless hype. Be sure you know everything about your product or service that you can possibly tell.
  3. Be compelling. Everyone likes a good story, so take time to detail the benefits of working with your company or organization and make your offer.
  4. Don’t make any assumptions. Take the time to understand who you’re talking to and what they want.
  5. Make your call to action clear and specific. Give them exactly what you want them to do next. We don’t have time to read every word of every ad on the Internet. So, tell us what you want us to do right off the bat by including a call-to-action statement at the end of your email.
  6. Don’t forget the proof points! Make sure you have supporting evidence or third-party endorsements that your offer is legitimate and valuable.
  7. Keep it relatable. Show how your business can solve a problem or fulfill a need that the reader has
  8. Personalize your email as much as possible. Mention something that shows you’ve done your research on them and their company. Personalize their name and address so it doesn’t look like an automated mass mailing.
  9. Make sure your offer is valuable and relevant to them. Offer them more than they expect so they have to give back. Be vulnerable. Make yourself available and show that you’re human, just like they are.

The most important thing is to make sure the recipients know who you are and why you’re contacting them.

You can use a cold email sequence to generate more sales and get new customers. And when you’re stuck on what to write, Funnelfly offers a robust campaign library to get your content off on the right foot.

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