Drip Email Templates

Oct 18, 2022 | email best practices

Whether you’re new to email marketing or just looking to improve your drip campaigns, we’ve got five essential steps to get you started on creating a drip email campaign that actually works. You know, the kind that gets people engaged and excited about what you have to say—not crickets.

Email marketing can be a great way to keep in touch with your customers and promote your business, but only if done right. A poorly executed drip campaign will not only fail to achieve its goals but could also end up costing you, customers. The good news is that creating a successful drip email campaign is not difficult, as long as you follow some basic best practices.

5 steps to creating a drip email template that actually works

1. Get your content ready.

We’ll begin with the most important part of any email campaign, content. Your drip emails should always offer some value to your readers and not be spammy. For example, you should avoid sending too many promotional emails as this can frustrate your subscribers and lead to unsubscribes. Focus on offering value by providing useful information.

2. Establish your goal.

Every marketing campaign requires a goal. When it comes to drip email campaigns, the goal is to guide readers more and more deeply into the sales funnel until they make a purchase. The key to an effective drip marketing campaign is to keep your readers engaged while applying some gentle pressure on them to make a purchase.

3. Target Your Audience.

Your audience is your most valuable asset. It can also be the most elusive thing to pin down in the whole marketing process. You need to identify the demographics, interests, and motivators of the people most likely to purchase your product. This can be based on a number of things, including age, income level, profession, or even general personality. Don’t just look at what they are doing now though — think about what they might be interested in down the road.

4. Create a compelling, marketing-focused subject line.

The subject line of your email is the first thing that potential customers will see. It’s essentially your company’s first impression. So don’t make it generic like, “New product launch.” Instead, it should be something that immediately grabs the attention of customers. The goal is to get them interested so that they open the email to read the rest.

5. Give them the information they seek.

Be specific. Provide enough information to be relevant but not so much as to overwhelm them. Add rich media to your content, such as an infographic, photo, or video, to drive engagement. And, when appropriate, add hyperlinks to more information. Simplicity is the ultimate sophistication.

With these tips, you can build drip email templates that engage your customers and grow your business in no time.

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