Are you looking to take your email marketing up a notch? Do you want to create an automated email campaign that will send emails to your subscribers at specific intervals, without you having to lift a finger? If so, then a drip campaign is the answer! A drip campaign is an automated email marketing strategy that sends out pre-written emails (aka drips) at set intervals. Read on to know what you should consider when creating your own email drip model.
A drip campaign is an automated email marketing strategy that sends out pre-written emails (aka drips) at set intervals.
A drip campaign is an automated email marketing strategy that sends out pre-written emails (aka drips) at set intervals. You can use a drip campaign to promote a new product, share coupon codes or discounts, nurture leads, or even re-engage customers who haven’t interacted with your brand in awhile. Drip campaigns are highly effective because they’re automated and allow you to target different segments of your audience with different messages at different times.
Drip campaigns can be used to welcome new subscribers, send out timely information or announcements, or promote special sales or events.
A drip campaign is a great way to welcome new subscribers, send out timely information or announcements, or promote special sales or events. By setting up an email drip campaign, you can automate your marketing efforts and free up time to focus on other areas of your business.
Opening an email campaign is like walking into a room full of people you don’t know. And few people like walking into a room full of people they don’t know. That’s why every email campaign must have an introduction that breaks the ice. The introduction should not be too long or too salesy, but it should get the recipient interested in continuing to read the message.
For example, you could send an announcement email to new subscribers announcing your store’s Holiday Sale. Your welcome email could then direct subscribers to a coupon code that they can use in the sale.
Drip campaigns can also be sent to remind subscribers about your latest product, or to inform them that a popular product is temporarily out of stock. Drip campaigns are a powerful way to keep your subscribers updated about a wide range of topics and products.
What to consider as you craft your drip model:
Decide on the goal of your campaign.
When deciding what goal to set for your campaign, you need to keep in mind that your objective will determine the nature of your content and the delivery method for it.
You should also make no assumptions about how potential supporters will engage with your campaign. Will you build a culture of online engagement (a large number of relatively low-value donations) or offline engagement (a small number of high-value purchases)?
Create a template for your drips.
A lot of other companies will make their drip marketing campaigns based on content. The content that they choose is usually very general, or at least not necessarily related to the niche of their business. You have a much better chance of success with your drip marketing campaign by creating highly targeted content to support your long-term marketing goals.
Determine how often you want to send emails out.
Drip campaigns are sent to subscribers at a schedule you define. Some scheduled drip campaigns are set so that new subscribers receive the drip campaign immediately. Other scheduled drip campaigns are set to send on a regular intervals, which can be daily, weekly, or monthly.
Drip campaigns can be delivered once, but ideally, you want multiple follow-up emails. You can set up a drip campaign to deliver over a set number of days, weeks, months, or years. Both email and text can be used, and you can also include an auto-responder series.
Automate the process using an email service like Funnelfly.
Automating the process with an email service provider like Funnelfly will make it much easier (and less time-consuming) to send your campaigns in the long run.
All of these considerations should help you build an email drip model to gain and retain customers and grow your business.