5 Email Nurture Sequence Templates

Oct 27, 2022 | marketing

If you’re looking to close more deals, email outreach is a great way to go. But knowing what sequence of emails to send can take time and effort. Luckily, we’ve covered you with five great email nurture sequence templates that will help you close more deals. So keep reading to learn more!

Re-Engagement Sequence

So you’ve been slacking on your outreach recently, and your pipeline’s starting to look a little dry. You know it’s time to start reaching out again, but you need help figuring out where to begin. 

Why not start with a re-engagement sequence? Re-engagement sequences are email campaigns designed to reach out to leads who have yet to respond to your previous attempts. 

They usually involve some incentive, like a discount or free trial, and they often have a sense of urgency (hence the name). But don’t worry, we’re here to help. Check out this outreach sequence example and see for yourself how effective they can be.

Outreach Sequence Example

Example: The “Time Sensitive Offer” Sequence

This sequence is perfect for leads who you know are interested in your product or service but have yet to pull the trigger. 

Offering a time-sensitive discount or free trial will give them the nudge they need to take action. Just make sure your offer is genuinely time-sensitive – no one likes feeling pressured into something.

Hi [Lead Name],

We noticed you hadn’t taken advantage of our recent offer, and we wanted to give you a reminder. Our [time-sensitive offer] ends soon, and we want you to experience it! Please let us know if there’s anything we can do to help you take advantage of this offer. 🙂 

Best, [Your name]

Cold Prospecting Sequence

Cold prospecting involves reaching out to potential customers with no prior relationship with your company. Because these prospects are unfamiliar with your brand, it’s essential to take extra care in crafting your message and ensuring it’s relevant to their needs.

Here’s an example of an effective cold prospecting sequence:

  1. Send a personalized email introducing yourself and your company. Be sure to mention why you’re reaching out and how you can help solve the prospect’s problem.
  2. Follow up with a phone call a few days later. If the prospect doesn’t answer, leave a voicemail and follow up with an email.
  3. Send another email a week later if you have yet to hear back from the prospect. Mention that you’ll be in touch soon and reiterate how you can help the reader solve their problem.
  4. Follow up one last time with a phone call or personal visit. If the prospect still isn’t interested, it’s time to move on.

By following this simple sequence, you’ll be sure to make a good impression on potential customers and increase your chances of closing more deals.

Webinar Sequence

If you’re looking to close more deals, webinar sequences are a great way to do it. By automatically following up with prospects who have attended your webinar, you can stay on top of their mind and increase your chances of conversion. 

To give you an idea of what a successful email nurture sequence template for a webinar looks like, here’s an example:

After someone attends your webinar, they receive an email thanking them for attending and providing a link to the replay. A few days later, they receive another email with a case study or testimonial from a happy customer. Finally, they receive one last email with a special offer or discount.

Onboarding Sequence

 An onboarding sequence is a series of emails you send to a new lead with the goal of turning them into a paying customer.

For example, let’s say you’re a software company that sells project management software. Your onboarding sequence could look something like this:

Email 1

Introduce yourself and your company, and give a brief overview of your project management software. Tell the lead how your software can help them with their specific needs and pain points.

Email 2

Give the lead a detailed overview of your project management software, including features and benefits. Include pricing information in this email so the lead can start to see how affordable your solution is.

Email 3

Send the lead a case study or testimonial from one of your satisfied customers. A testimonial will help them see how others have benefited from using your software.

Email 4

Offer the lead a free trial or demo of your project management software so they can see firsthand how it works and how it can help them meet their goals. Include a call-to-action (CTA) in this email so they can sign up for the free trial or demo.

Email 5

Follow up with the lead after they’ve had a chance to try out your software. Thank them for taking the time to try it out, and ask if they have any questions or feedback. If they’re not ready to buy yet, no problem – keep following up until they are!

Nurture Sequence

So what exactly is a nurture sequence? It’s a series of emails sent over some time (usually 7-14 days) to build rapport and trust with the recipient. The content of the emails should be helpful and value-driven, without any hard selling.

Here’s an example of a nurturing sequence that you could use:

  • Day 1: Send a personal note introducing yourself and your company. Mention how you can help solve the recipient’s problem.
  • Day 3: Send a helpful blog post or article relevant to the recipient’s interests.
  • Day 5: Send another helpful resource, such as an ebook or white paper.
  • Day 7: Invite the recipient to schedule a free consultation call.

The Bottom Line

There you have it, five outreach sequence examples. So whether you’re using a webinar sequence, an onboarding sequence, or a nurturing sequence, the goal is always the same: to turn leads into paying customers. By following these simple email nurture sequence templates, you’ll be able to increase your chances of conversion and close more deals. 

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