How To Avoid Spam Filters

Nov 9, 2022 | email best practices

No one wants all of their hard work in sales and marketing to go to waste. And, in the world of email marketing, the spam filter is definitely a waste. In addition to avoiding trigger words, you also need to keep some other things in mind to ensure your emails avoid spam filters.

Here are 5 tips for landing in your intended recipient’s primary inbox:

  • Personalize Your Emails: You want to connect with your audience, and there’s no better way than by making them feel special. Addressing them by name and including information specific to their business shows that you are in tune with their needs and want to solve a pain point. Plus, these things will help your email avoid becoming spam or landing in the Promotions category. Funnelfly offers personalized email drip campaigns at scale to help you create a tailored conversation with each lead and customer.
  • Avoid Symbols and Emojis: This especially applies to your subject line, but it’s also a good idea to avoid these in the body of the email if possible. Symbols and characters such as these—!%$#&—are definite red flags to spam filters. And emojis? Well, those may be best left to teens.
  • Stay Away From All Caps: Speaking of subject lines, it’s a good rule of thumb not to use all caps in them. Not only do all caps catch the attention of spam filters, they also can come across as yelling in an email—and that’s something you would not want your leads and customers to think you are doing.
  • Don’t Use Email Blasts: Gmail and spam filters are not fans of email blasts, so it’s best to avoid these altogether. Instead, segment your leads and customers and then send email campaigns using a tool such as Funnelfly.
  • Avoid Including Too Many Links: While it’s a good idea to have a call to action (may even two) in an email, too many can look suspiciously like spam.

The Bottom Line
Simply be yourself with your audience and explain the benefits of your business with real-life examples of how you can help them. If what you are saying in an email doesn’t feel like something you would say in person, then you probably don’t need to say it. By keeping your content conversational and transparent, you are much more likely to land in your audience’s inbox—and ultimately land new customers.

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