Sales pitches can be a tough nut to crack. Whether you’re selling a product, a service, or yourself, there are certain elements that must be in place to make your pitch successful. An engaging email sales pitch is no different. By following some simple tips, you can learn how to write an email sales pitch that will engage your reader and leave them wanting more.
The elements of a successful sales pitch
A successful sales pitch has several key elements to keep in mind throughout the email:
- Research your audience and understand what their needs are.
- Be clear and concise in your messaging.
- Have a strong call to action that motivates the reader to take the next step.
- Follow up after sending your pitch via email sales so that you can continue the conversation and build a relationship with potential customers. By following these simple tips, you’ll be on your way to creating an effective sales pitch that will help close more deals!
How to make your email sales pitch engaging
Sales pitches through email can be a little daunting. You want to make sure that your pitch is engaging, but you also don’t want to overwhelm the reader. Here are a few tips on how to make your email sales pitch truly engage with recipients:
- Keep it short and sweet. No one wants to read a long, drawn-out sales pitch. Get straight to the point and tell them what you’re offering. Don’t ramble; instead, keep them interested by clearly identifying the problem that you’re solving.
- Make the subject line compelling. Explain the “why” – What’s in it for them?
- Make it personal. Use their name and show you’ve done your research by starting off with relevant information (such as the fact they bought another product from you).
- Tell a story. Your prospect has a problem. How does your product solve that problem for them? Do you present an improved way of doing things? Are there financial savings involved? Pitch your company and products in a way that shows how your customer will be transformed by the product.
- Invoke an emotion. When it’s possible to do so within a few seconds, words that create emotion are far more powerful than words that just convey information.
- Create an interest to open the email or offer a benefit for opening the email. Users want to know what’s in it for them. Tell them. Turn the email into a sales or educational opportunity.
- Create urgency and exclusivity. Let your reader know you won’t be offering a special deal or coupon code again.
Simple tips for success
Always make sure you have a clear understanding of your product or service. What are its key features and benefits? Why would your target customer want to buy it? And keep these final tips in mind:
- Send a clear message. Make a promise that you’ll follow through on
- Make sure your product is relevant to the niche you are targeting. This will be important, especially in the B2B world.
- Make sure the value of your product is clear to the reader by using testimonials and case studies. Leverage past customers’ success.
- Make sure your offer is attractive. Usually, this is a free report or ebook that gives value.
No matter your email sales goal, you can use this guide to improve your writing and increase the likelihood of a response. Always remember that a follow-up email is just as important as your initial sales pitch. Funnelfly makes all of these pitches and follow-ups easy to execute and track with our automation software.