If you want your outreach to be successful, there are certain do’s and don’ts you should follow in email marketing. In this blog post, we will go over some of the most important ones so that you can make sure your next outreach campaign is a success! These outreach sequence examples should help grow your business.
Use common sense and be respectful
If you’re going to do outreach, there are a few ground rules you should follow. First and foremost, use common sense. If something feels like it might be too much or could come across as pushy, then it probably is. Secondly, be respectful. Remember that the people you’re reaching out to are busy people just like you, and they don’t owe you anything. Just because someone doesn’t respond to your first email doesn’t mean they’re never going to talk to you; maybe they were busy or maybe your message got lost in the shuffle.
Do your research before reaching out
Before you start reaching out to people, it’s important to do your research. You need to understand who your target audience is, what their interests are, and what kind of content they’re likely to engage with. Only then can you create an outreach sequence that will actually resonate with them.
Be clear about what you’re asking for
If you want people to do something for you, it’s important to be clear about what exactly you’re asking for. Otherwise, they may not understand what you want or how they can help. Outreach is a great way to get more exposure for your business or cause. But if your outreach emails are unclear, potential partners may not know what you’re looking for or how they can help. To make sure your outreach emails are clear and concise, here are some examples of email templates that spell out exactly what the recipient can do to help:
- Asking your email subscribers to take a survey
- Asking your email subscribers to share a blog post
- Asking your email subscribers to make a donation
- Asking your email subscribers to follow your social media profiles
Depending on the type of campaign you’re sending out, you may need to ask your email subscribers to click on a link to view the content you’ve created.
Personalize your outreach
In order to personalize your outreach, you’ll need to know who your audience is and what their needs are. However, once you have that figured out, there are a few ways you can go about writing an email sequence that will be both impactful and memorable. Here are a few examples:
- If you’re targeting college students, consider starting with information about scholarships or grants they may be eligible for. Then, follow up with an email about how the school can help them succeed in their chosen field of study.
- Targeting members of a book club? Send updates on the latest titles you have in store.
- Anyone interested in a new TV series? You can connect them with details on the show.
- Basketball fans can join a club to play in your store and compete with other teams. After they join, you can send them emails about announcements and updates from the team.
- On the other hand, maybe you’re targeting mothers. Start with information about baby car seats, or maybe where to shop for a stroller. Then, follow up with how to get some coupons for items like diapers or baby wipes.
The idea is to do some research about your target audience, and then create a few ideas for them.
Don’t spam or be annoying
When it comes to outreach, there are a lot of ways to go about it. You can either spam people with messages or be annoying. Or, you can take a more personable and engaging approach that will actually get results. For outreach sequence examples, you’ll want to choose the latter for better, higher-quality responses.