Thanks to SaaS marketing automation, you can streamline and automate many marketing tasks to greatly increase the efficiency of your marketing, growth, sales, and account management teams. A well-run marketing automation program helps you create, retain, and extend customer relationships at scale.
The work involved in a SaaS startup adds up so quickly that it often feels impossible to manage everything and still grow your business—especially with a small staff. That’s when it’s time to bring in marketing automation.
Building a SaaS startup isn’t for the faint of heart—it’s a huge commitment that involves a lot of time, energy, and money. In the early stages, you and your team members wear many hats, often handling the duties of multiple people due to a lack of resources. But thanks to marketing automation, you can streamline and automate many marketing tasks to greatly increase the efficiency of your marketing, growth, sales, and account management teams. A well-run marketing automation program helps you create, retain, and extend customer relationships at scale. And the best part? You can be up and running with a program almost immediately. Here’s what automated marketing allows you to do.
Extend your company’s reach
The personal touch that so many SaaS startups work hard to achieve is invaluable, and it’s important not to lose this aspect throughout each customer’s buying journey. However, as you gain more customers, this becomes more difficult. Automation allows you to extend your reach and engage with customers in a more consistent and optimized manner. The platform ensures that customers continue to receive the same level of care, attention, and quality service they’ve come to expect while saving you time to manage other pressing matters for your SaaS startup.
Let’s say you have a long list of contacts and each one is in a different stage of the buying process. Traditionally, a salesperson would spend a lot of valuable time crafting emails for each individual lead. But as your business grows, it becomes impossible to keep up with every email. With an automation platform, you’re able to manage your email list and instantly send personalized emails tailored to the individual stage of each customer in the buying process. This allows you to consistently stay in front of your top leads with less work on your part, giving you more time to focus on moving your business forward.
Improve communication through predictive analytics
An automated marketing platform provides your business with real-time analytics to give you an inside look at what messaging best resonates with your audience. As a result, you can
optimize your communication with customers to aid them in their conversion. Individualized messaging leads them through the initial stage of learning about your product to becoming a trial user and ultimately to signing on as a paid user.
Integrate into your existing workflow
One of the most helpful features of an automated marketing platform is its ability to be seamlessly integrated into an existing workflow. Once it’s integrated, you’ll be able to glean valuable insights into your customers’ activities on your site and respond to these behaviors to expedite the sale. It’s important to close the loop in the sales process and have a responsive system that knows when customers move throughout the buying journey. Growth automation sends the right message at the right time to the right people in your sales funnel.
Choosing the Platform That Fits Your SaaS Startup
Now that you understand what an automated marketing program can do for your SaaS startup, how do you choose the right one for your business? Well, there are a number of things to consider. Cost may be a significant barrier to entry for a lot of young SaaS startups since traditional automated marketing platforms can cost over $1000/month. In addition, some of these platforms are rather complex and may require a senior-level, experienced individual to properly set them up and create the email copy, templates, and terminology. This means more time and money. The good news is that as automated marketing has grown, so have the platforms available, with price ranges suitable for any budget and plans customized for early-stage SaaS startups and small to medium enterprises. Funnelfly is one such platform built to help SaaS startups convert leads to paying customers faster and easier.
The Bottom Line
SaaS marketing automation is important to the growth of your startup in a very trend-driven, ever-changing marketplace. Once you have the tools to help you learn more about your customers, you’ll be better equipped to provide them with an unparalleled customer experience. Funnelfly is ready to set you up on the path to growth. Learn more about the marketing automation platform built by SaaS founders specifically for SaaS startups at funnelfly.com.