Sales Email Sequence Template

Oct 28, 2022 | marketing

Knowing how to write an email sales pitch is an invaluable skill and one that you will certainly need to know if you do any marketing. Most often, this skill will come in handy if you represent a brand or business, but nearly everyone will need to make a pitch in their career. Fortunately, learning how to create an email that gets responses is possible and something everyone can improve upon. While there are some nuances to this art, a basic outline and a few tricks of the trade can drastically increase your conversions. These tips will help you create a sales email sequence template for your campaigns. 

Marketing With Email

In today’s world of instant messaging and social media, many people assume that email is a lost cause, but this couldn’t be further from the truth. Email is a great way to open doors and keep customers interested. It’s also an excellent way to get information out quickly about upcoming sales or other opportunities for a great deal.

The trick to getting these read is to make them quick and compelling. The content should leave the reader with no doubt about the desired action you want them to take and how to do it. Done correctly, marketing with email is one of the best ways to get people on your site and make transactions.

How To Write an Email Sales Pitch

Writing an email sales pitch will require some skill and fine-tuning as the market changes. Generally, however, you can follow a basic outline to know where to start. It should look something like this:

  • Engaging subject line
  • An intro that gets to the point/expands on the subject
  • A body that describes your product or service
  • A pitch and call to action
  • Compelling sign-off

Once you’ve written a basic rough draft using this template, you can adjust your wording using a few tricks that will make your readers want to learn more. Below are ten tips for writing the perfect email pitch.

10 Tips for Writing an Email Sales Pitch

Here are the top ten tips for writing an email sales pitch!

Short and Powerful

Keep your subject line short and include a few enticing words like “guarantee” or “update” to make readers more likely to click on it. You might even start with a question that will draw in your specific target audience. Just ensure the subject line will fit neatly into their inbox. If they can’t see the entire thing, they are less likely to click on it.

Devise a Hook

Find a good hook. The hook will happen within the first few sentences of your email, so you need something that will grab their attention immediately. When doing this, be upfront so that they don’t feel like their time is going to waste. A good hook will make the reader aware of what you are selling and interested in buying without giving away too much information.

Get Creative

Tell a story through your pitch. This doesn’t mean including your entire “about me” page but letting your experiences color your words. Imagine you are the customer and consider what would pique your interest in a meaningful way. Chances are, you want to buy from someone that understands the issue you are trying to solve.

Concise Can Make a Difference

Keep your pitch concise. No one likes to feel as if they’re being pressured into an offer, so instead, make your pitch quick and clear. Two to three sentences should suffice to give a clear direction and desired outcome. 

The End Is Just as Important as the Hook

Don’t skip closing. Often, people will get nervous about making a sales pitch because it is awkward or they feel unqualified. Don’t close the email without making the actual pitch, though. List a clear directive, such as clicking a link or making a purchase. Otherwise, your reader will be left with nothing to do and are unlikely to continue opening your emails.

Don’t Forget Who It’s Aimed At

Be careful about addressing your target audience. It’s tempting to broaden the scope and try to invite everyone in on your product, but the truth is it isn’t for everyone. Narrowing down your target audience will help create more sales and build trust in your brand. 

Leave Some Wiggle Room

Leave your emails open-ended and lead the way to the next email. You might also consider including a link to other useful parts of your site. The point is to engage with the customer and make them interested in browsing all of your products or waiting for the next email. This tactic can mean using language like “keep an eye on your inbox” or “until next time.”

Be Professional

Create a clean template and attractive email. This project might take some time, but it’s worth the investment. People want to know that they are interacting with professionals and experts on your product. Just like you wouldn’t want to shop in a disorganized store, people don’t like reading chaotic emails. Find a good and simple design that encourages a customer to flow through the page.

Illustrate Scarcity

Create genuine scarcity, and write your email surrounding a limited opportunity. The keyword here is genuine because you don’t want your brand to be labeled as unreliable. Remember, email is just one part of an entire marketing strategy. How else do you draw customers in? Try making an offer to the first 100 customers or only setting up the sale for a limited time.

Research, Research, Research

Do plenty of research and become an authority figure in your brand. People are most inclined to buy from perceived experts. This means that if your product or service solves a problem, you should do research on that problem. Knowing your customers well is the key to creating trust and engagement in your brand. If you can’t make a sale, making a connection is the next best thing.

The Bottom Line 

Learning how to write an email sales pitch is one of the best ways to increase conversions and keep in touch with customers. Plus, it’s a great skill to have, no matter who you’re dealing with. Learning how to sell effectively can change the path of your career. 

With plenty of practice, you can become a master of writing effective copy. Both business-to-business and business-to-consumer brands will thrive when they know the best practices for compelling customers to take action. If you don’t want to build your own sales email sequence template, Funnefly offers a robust content library to meet your needs. 

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