Selling SaaS is no easy feat, so sales representatives are always looking for new strategies to increase their close rate. In this blog post, we will provide 7 different sales strategies that have been proven to help SaaS reps close more deals. By implementing even just a few of these into your current workflow, you should see an uptick in business.
Schedule Discovery Calls to assess whether a lead is qualified
If you’re selling a SaaS product, one of the best ways to assess whether a lead is qualified is by scheduling discovery calls. This involves having a conversation with the prospect to learn more about their needs and pain points. By doing this, you’ll be able to determine whether your product is a good fit for them. One thing to keep in mind when scheduling these calls is that you need to be prepared. This means having an agenda for the call and taking note of any questions that you want to ask.
Include a CTA on all pages of your website
One of the most important things you can do when selling SaaS is to include a call-to-action (CTA) on every page of your website. This will ensure that visitors know how to take the next step, whether it’s signing up for your product or requesting more information. Your CTA should be clear and concise, and it should stand out from the rest of the content on your page.
Create targeted content
When it comes to selling your SaaS product, content is key. By creating targeted content that speaks directly to your target market, you can more effectively sell your product and services. But what exactly should you include in this targeted content? Here are a few ideas to get you started: Describe the problem that your target market is facing and how your SaaS product solves it. Include specific examples of how your product has helped others in similar situations. Talk about the features of your product that are most relevant to solving this problem for your target market.
Engage with leads on social media
As a SaaS company, it’s important to have an effective social media strategy to engage with leads. There are a few key things to keep in mind when developing your social media strategy. First, focus on platforms where your target audience is active. Second, create engaging content that will resonate with your audience. And third, make sure you’re consistently posting and interacting with your followers. By following these tips, you can ensure that you’re effectively engaging with leads on social media and helping to grow your business.
Work with sales enablement
Sales enablement is critical for any company looking to sell SaaS products. By working with sales enablement, companies can develop and implement strategies that will increase product visibility and reach potential customers. Additionally, working with sales enablement can help identify new market opportunities and optimize current selling processes.
‘Can we agree on X?’ technique
One way to come to an agreement is by using the “Can we agree on X?” technique. This involves making a statement about your product or service, then asking your prospect or customer whether they agree with you. For example, you might say, “Can we agree that our software is the best in the industry?” This technique can be used to assess whether your prospect is open to hearing more about your product, or whether they need more convincing. This technique can be adapted to fit any number of situations, but it’s important to keep in mind that it should only be used after you’ve established rapport with your prospect. Otherwise, it may come across as pushy or aggressive. When used correctly, however, the “Can we agree on X?” technique can be a valuable tool in your selling arsenal.
‘What would it take for you to move forward?’ technique
This simple question is so powerful. It helps you to understand the situation from a new perspective, what the other person is thinking, and helps you to come up with successful solutions. It gives you the power essential to move forward. Is it what they’re telling you? What they’re not telling you? What they’re doing? Were they always like this? Did something happen to them? Did you do something to them that you’re not aware of? Did they do something to you? Did you miscommunicate? Did you not respond appropriately? Did you react too slowly? Did you not react fast enough? Did you miss an opportunity? Think about these questions when creating a solution.
Selling SaaS is never easy, but with some thoughtful consideration of these 7 strategies, you’ll surely find a way to increase your engagement and grow your business.