Drip Email Templates
Funnelfly provides drip email templates so you can organize your email outreach, automate sends, and schedule follow-ups.
5 steps to creating drip email templates that actually work.
Email marketing can be a great way to stay in touch with your customers and keep them updated on your latest products and offerings. However, creating a successful drip campaign isn’t always easy. To help you get started, we’ve put together five essential steps for creating effective drip email templates.
There is no one-size-fits-all answer when it comes to creating a successful drip campaign, but there are some general best practices that you should follow. By keeping these in mind, you can create a campaign that is more likely to achieve its goals and produce positive results for your business. Here are simple steps to create effective drip email templates.
Get your content ready.
We’ll begin with the most important part of any email campaign, content. Your drip emails should always offer some value to your readers and not be spammy. For example, you should avoid sending too many promotional emails as this can frustrate your subscribers and lead to unsubscribes. Focus on offering value by providing useful information.
Establish your goal.
The goal of any marketing campaign is essential for success. However, when it comes to drip email campaigns, the goal is not only to engage readers but also to guide them further down the sales funnel until they make a purchase. The key to an effective drip marketing campaign is tailoring content that applies gentle pressure on the reader to buy your product or service.
Your audience is your most valuable asset. It can also be the most elusive thing to pin down in the whole marketing process. You need to identify the demographics, interests, and motivators of the people most likely to purchase your product. This can be based on a number of things, including age, income level, profession, or even general personality. Don’t just look at what they are doing now though — think about what they might be interested in down the road.
Create a compelling, marketing-focused subject line.
Your email subject line is important because it’s your company’s first impression. Make sure it’s something that will grab attention and interest potential customers so they’ll open your email. A generic subject line like “New product launch” won’t do this. Instead, try something that will make them want to learn more about what you have to offer.
Give them the information they seek.
When creating content, it is important to provide enough information to make it relevant, without overwhelming the reader. Adding rich media such as infographics, photos or videos can help engage the reader and provide more information. In some cases, it may also be appropriate to add hyperlinks for more detailed information. Ultimately, simplicity is the most sophisticated approach.
With these tips, you can build drip email templates that engage your customers and grow your business in no time.