Personalized email graphic

Drip Marketing Automation

Drip marketing automation is a snap when you organize your email outreach, automate sends, and schedule follow-ups with Funnelfly.

Use Drip Marketing Automation For More Engaged Leads

Drip marketing campaigns are all about engagement. By delivering targeted, relevant content at regular intervals, you can keep potential customers interested without overwhelming them with too much information at once. Automated drip campaigns also let you score and sort leads so you can better understand their level and need for follow-up contact. Here are some tips on using drip marketing automation to create more engaged leads.

Three people sitting looking at the same laptop.

Drip marketing campaigns require engagement in order to be successful.

Drip marketing campaigns require engagement from both the marketer running the campaign and the potential customers that they are targeting. When a marketer is first setting up a drip marketing campaign, they need to take care in choosing their target audience. They need to make sure that they are targeting people who will be interested in what they have to say, and who won’t just ignore or delete their messages.

Target leads with content that is relevant to them.

By sending targeted content to leads at specific intervals, you can keep them informed of your latest offerings and ensure that they are always aware of your brand. However, it is important to remember that not all leads are created equal. In order to get the most out of drip marketing automation, you must make sure that the content you send is relevant to the interests and needs of your target audience.

Deliver content at intervals that you control in order to keep leads interested without overwhelming them.

Differentiate your content to keep users engaged with your brand and increase conversion potential. By controlling the intervals at which new content is delivered, users will always have something to look forward to, fostering a stronger connection with your brand.

Use automation to score and sort leads so you can better understand their level of interest.

Marketing automation is a crucial tool for understanding your leads’ level of interest. By automatically scoring and sorting leads based on their engagement with your content, you can quickly and easily see which ones are interested in what you have to offer, and make better use of your time.