Personalized email graphic

Drip Model

A solid drip model is a great way to reach customers, and you can organize your email outreach, automate sends, and schedule follow-ups through Funnelfly.

A drip campaign is an automated email marketing strategy that sends out pre-written emails (aka drips) at set intervals.

Do you want to take your email marketing to the next level? Create an automated email campaign that will send out pre-written emails, aka “drips,” at set intervals without any additional effort from you. A drip campaign is an automated email marketing strategy that can save you time and keep your subscribers engaged. Read on to know what you should consider when creating your own email drip model.

 

Phone screen shows email inbox with a green plant in the background.

Email marketing can be a great way to stay in touch with your customers and keep them updated on your latest products and services. But, sometimes it can be a challenge to come up with new and interesting content to send out in your emails. That’s where a drip campaign can come in handy.

A drip campaign is an automated email marketing strategy that sends out pre-written emails (aka drips) at set intervals. This can be a great way to make sure that your subscribers always have fresh, relevant content to read from you.

Drip campaigns can be used to welcome new subscribers, send out timely information or announcements, or promote special sales or events.

A drip campaign is a great way to welcome new subscribers, send out timely information or announcements, or promote special sales or events. By setting up an email drip campaign, you can automate your marketing efforts and free up time to focus on other areas of your business.

Opening an email campaign is like walking into a room full of people you don’t know. And few people like walking into a room full of people they don’t know. That’s why every email campaign must have an introduction that breaks the ice. The introduction should not be too long or too salesy, but it should get the recipient interested in continuing to read the message.

For example, you could send an announcement email to new subscribers announcing your store’s Holiday Sale. Your welcome email could then direct subscribers to a coupon code that they can use in the sale.

Drip campaigns can also be sent to remind subscribers about your latest product, or to inform them that a popular product is temporarily out of stock. Drip campaigns are a powerful way to keep your subscribers updated about a wide range of topics and products.

What to consider as you craft your drip model:

Decide on the goal of your campaign.

When deciding what goal to set for your campaign, you need to keep in mind that your objective will determine the nature of your content and the delivery method for it.

You should also make no assumptions about how potential supporters will engage with your campaign. Will you build a culture of online engagement (a large number of relatively low-value donations) or offline engagement (a small number of high-value purchases)?

Create a template for your drips.

A lot of other companies will make their drip marketing campaigns based on content. The content that they choose is usually very general, or at least not necessarily related to the niche of their business. You have a much better chance of success with your drip marketing campaign by creating highly targeted content to support your long-term marketing goals.

Determine how often you want to send emails out.

Drip campaigns are sent to subscribers at a schedule you define. Some scheduled drip campaigns are set so that new subscribers receive the drip campaign immediately. Other scheduled drip campaigns are set to send on a regular intervals, which can be daily, weekly, or monthly.

Drip campaigns can be delivered once, but ideally, you want multiple follow-up emails. You can set up a drip campaign to deliver over a set number of days, weeks, months, or years. Both email and text can be used, and you can also include an auto-responder series.

Automate the process using an email service like Funnelfly.

Email automation is a great way to save time on your marketing campaigns. Services like Funnelfly make it easy to set up and manage your email drip campaigns, so you can focus on other aspects of your business. With a little planning and consideration, you can create an email drip model that will help you gain and retain customers, and grow your business.