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Churn Campaign

There are a number of reasons why businesses should care about churn. It’s not just the loss of revenue, it’s the fact that it can have a negative impact on other aspects of your business, especially your brand. SaaS churn is an expected part of the business, but you can take action to reengage past customers.

More than likely, the biggest reason why you’re not seeing any of your churned customers coming back is that you are not using a marketing automation system – or at least not using it correctly.

Essentially, your lead nurturing strategy should be the same for customers in churn as it is for new prospects. You should be focused on developing and nurturing relationships with them, not just when they first sign up, but also throughout their lifecycle.

awareness email campaigns

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