sales emails

SaaS Churn

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SaaS Churn Campaigns

There are a number of reasons why businesses should care about churn. It’s not just the loss of revenue, it’s the fact that it can have a negative impact on other aspects of your business, especially your brand.

More than likely, the biggest reason why you’re not seeing any of your churned customers coming back is that you are not using a marketing automation system – or at least not using it correctly.

Marketing automation is not just a platform through which you send emails and hope for the best.

Essentially, your lead nurturing strategy should be the same for customers in churn as it is for new prospects. You should be focused on developing and nurturing relationships with them, not just when they first sign up, but also throughout their lifecycle.

One best practice is to run email sequences on inactive users to reactivate them. If inactive users are reactivated by the email sequence, engagement and revenue will increase. The only risk that is higher than helping customers in the midst of a churn event is doing nothing and allowing them to leave.

After you’ve figured out where your churn is coming from, it’s time to put together an email sequence to do something with it. A good saas churn email sequence includes the following:

  • Personalized subject lines and emails
  • A strong call-to-action

Our SaaS churn sequence will have you reengaging past customers in no time.

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