Personalized email graphic

Email Signature Best Practices

Email signature best practices are important to take note of when you organize your email outreach, automate sends, and schedule follow-ups with Funnelfly.

How You Close An Email Matters

As you craft emails to send to leads and customers, always keep in mind that the way you end your emails is just as important as the way you begin them. Your email signature is a key part of each message, so be sure to follow best practices for creating signatures that are both informative and visually appealing. By taking the time to perfect your email signatures, you’ll ensure that each of your messages makes a lasting impression.

Woman holds phone with a sticker attached to phone reading "sign here."

Think about it this way: Your lead reads your email and is interested in everything you’ve communicated so far, but when they get to the end, all they see is a simple signature. A signature will do, but what if this particular lead prefers to connect by phone instead of reply to an email? Or what if that person has some questions that could be answered by a simple click on your website? While your signature line is not the first impression in your email, it certainly is your last. And that’s exactly what makes email signature best practices so important for you to follow.

Beyond your name and the standard “Sincerely,” “Thanks,” or the ever-popular “Cheers,” an email signature offers you the opportunity to use the bottom section as a powerful invitation that, if done correctly, can push your lead to act right then and there. There is so much you can pack into this space that completes the picture of you, your company, and your values, so don’t waste it.

Implementing email signature best practices is how you ensure that you leave behind a professional impression, and it starts with a list of options—your name, your title, your company’s mailing address, your office number, your cell phone number, your email address, and your company website link. Of course, you can choose which of these you care to share with people, but there are two items that are non-negotiable if you want to create a two-way street of communication with your lead—the best phone number to reach you and a link to your company website. With these two simple additions, you have invited your lead to not only reach out to connect with you in person but also to discover more about your company by exploring your website.

Your email signature is a valuable marketing tool. It’s an opportunity to showcase your brand and communicate your company’s values. With a few essential elements in place, you can decide what else to include. Some people even add their company’s mission in their signature. Or you may choose to end with a quote that expresses your brand’s values. By doing so, you are able to communicate what sets your company apart. These options are up to you according to what best fits your business.

Another thing to consider is whether you want to include links to the social media channels that your business uses. If these channels play an important part in your brand, then you definitely want to add them. With each channel you offer, you’re providing your leads with another touchpoint to learn about your business and your offerings. Again, the more familiar a lead feels they are with you and your brand, the more likely they are to take the next step in the buyer’s journey with you.

The Bottom Line

As far as your email signature is concerned, you want to present the most favorable and professional image of your company. All of the essential information should be arranged in a way that is easy to find without getting in the way of the message you are trying to communicate. Funnelfly can provide additional assistance with this matter, so don’t hesitate to reach out for help.