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Follow-Up Email

Automate your email campaigns, including follow-up email, with Funnelfly.

The Art And Science Of Email

Email may not be the newest form of digital communication, but it’s still one of the most important for your startup or small business. Why? Because nearly everyone uses email. So it definitely makes sense to take advantage of this widely used communication form. But keep in mind that connecting and engaging with leads through email involves much more than just sending a message or two.

Photo of man's hands over laptop keyboard.

A consistent follow-up email campaign is vital for creating relationships with potential customers and growing your company. These tips will help you get started.

Be persistent in order to get more responses.

There’s a good chance you won’t get a response from just one email to your leads. In most cases, it takes a sequence of several emails to elicit a response. However, many companies assume that no response from the first email or two means the lead has no interest whatsoever in the product. This assumption often leads businesses to forego follow-up emails, which is a big mistake. What these companies fail to realize is that they are effectively pushing the lead to take their business elsewhere. In short, persistence pays off.

Don’t give up on your leads.

People are busy, and while they may be interested in getting more information about your product, sometimes they just haven’t had time to respond to your email. Or maybe they don’t even know they are interested yet, and they need to hear from you a few more times before realizing it. Don’t give up on these leads. It’s that third, fourth, or fifth email that usually ends up being much more important than the initial email. Those are the ones that often open the door for creating relationships that result in conversions.

Follow up with your customers just as you do with your leads.

It is essential to stay connected with your customers if you want them to remain loyal for the long term. By keeping in regular contact with them, you will build a trusting relationship that makes customers feel valued. This ongoing engagement also provides an opportunity for them to be heard. Once your customers know that you are accessible when they need you, they are more likely to be faithful to your company.

Send follow-up messages in the same
email thread.

It’s important to make sure your messages stay together – both for your convenience as the sender, and for the recipient. Having follow-up emails in the same thread ensures that you and your business stay top of mind, and makes it easier for your contacts to keep track of communications.

Remember that establishing a follow-up plan that includes consistent communication doesn’t have to be complicated.

Not every email you send needs to be worthy of Shakespeare. It’s OK to keep your check-in with contacts short and sweet. Relay the information you need to convey and end with a call to action that furthers the conversation.

With Funnelfly, an automated email follow-up tool, you can quickly and easily set up email drip campaigns that send the right message to your leads and customers at exactly the right time. Email copy templates and suggested timetables take the guesswork out of follow-up. You can consistently communicate with your audience and foster valuable relationships that will ensure success.

The Bottom Line

Funnelfly is a powerful email drip campaign platform that makes it easy to stay engaged with leads and customers. Our automated software makes follow-up simple and streamlined, so you can focus on growing your business.