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How To Avoid Spam Filters

Follow these five best practices to avoid the spam filter.

Land In The Intended Inbox

The spam filter is a necessary evil in the world of email marketing. While it may seem like a waste of time and effort to avoid trigger words, there are some other things you can do to ensure your emails don’t end up in the spam folder. Keep these tips in mind, and you’ll be able to reach your audience without any issues.

Here are 5 tips for landing in your intended recipient’s primary inbox:

Picture of computer with Gmail on the screen.

Personalize Your Emails

You want to connect with your audience, and there’s no better way than by making them feel special. Addressing them by name and including information specific to their business shows that you are in tune with their needs and want to solve a pain point. Plus, these things will help your email avoid becoming spam or landing in the Promotions category. Funnelfly offers personalized email drip campaigns at scale to help you create a tailored conversation with each lead and customer.

Avoid Symbols and Emojis

This especially applies to your subject line, but it’s also a good idea to avoid these in the body of the email if possible. Symbols and characters such as these—!%$#&—are definite red flags to spam filters. And emojis? Well, those may be best left to teens.

Stay Away From All Caps

Speaking of subject lines, it’s a good rule of thumb not to use all caps in them. Not only do all caps catch the attention of spam filters, but they also can come across as yelling in an email—and that’s something you would not want your leads and customers to think you are doing.

Don’t Use Email Blasts

Gmail and spam filters are not fans of email blasts, so it’s best to avoid these altogether. Instead, segment your leads and customers and then send email campaigns using a tool such as Funnelfly.

Avoid Including Too Many Links

While it’s a good idea to have a call to action (may even two) in an email, including too many can look suspiciously like spam.

The best way to win over your audience and attract new customers is to be yourself and show them how your business can help them. Use real-life examples to demonstrate the benefits of what you do, and keep your language conversational and transparent. This will make it more likely that people will read what you have to say and take notice of your business.