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How To Write An Email Sales Pitch

How to write an email sales pitch that closes deals comes down to a few simple steps. 

The Elements Of A Successful Sales Pitch

When it comes to selling, there’s no such thing as a sure thing. You could have the best product in the world, but without the right pitch, you’re not going to get very far. The same goes for email pitches – an engaging and well-crafted email is essential to getting your foot in the door with potential customers. So how do you write an email pitch that will capture attention and leave your readers wanting more?


Overhead photo of table with laptop and coffee.

In order to deliver an effective sales pitch, there are several key elements to keep in mind throughout the email.

  • Research your audience and understand what their needs are.
  • Be clear and concise in your messaging.
  • Have a strong call to action that motivates the reader to take the next step.
  • Follow up after sending your pitch via email sales so that you can continue the conversation and build a relationship with potential customers. By following these simple tips, you’ll be on your way to creating an effective sales pitch that will help close more deals!

How to make your email sales pitch engaging

Email pitches can be tough. You want to make sure your pitch engages the reader, but you don’t want to overwhelm them. Use these tips to create an email pitch that will really capture your audience’s attention:

  • Keep it short and sweet. No one wants to read a long, drawn-out sales pitch. Get straight to the point and tell them what you’re offering. Don’t ramble; instead, keep them interested by clearly identifying the problem that you’re solving.
  • Make the subject line compelling. Explain the “why” – What’s in it for them?
  • Make it personal. Use their name and show you’ve done your research by starting off with relevant information (such as the fact they bought another product from you).
  • Tell a story. Your prospect has a problem. How does your product solve that problem for them? Do you present an improved way of doing things? Are there financial savings involved? Pitch your company and products in a way that shows how your customer will be transformed by the product.
  • Invoke an emotion. When it’s possible to do so within a few seconds, words that create emotion are far more powerful than words that just convey information.
  • Create an interest to open the email or offer a benefit for opening the email. Users want to know what’s in it for them. Tell them. Turn the email into a sales or educational opportunity.
  • Create urgency and exclusivity. Let your reader know you won’t be offering a special deal or coupon code again.

Simple tips for success

Be sure that you understand your product or service inside and out. Know its key features and benefits as well as why your target customer would want to purchase it. Keep these final tips in mind as well:

  • Send a clear message. Make a promise that you’ll follow through on
  • Make sure your product is relevant to the niche you are targeting. (This will be important, especially in the B2B world.)
  • Make sure the value of your product is clear to the reader by using testimonials and case studies. (Leverage past customers’ success.)
  • Make sure your offer is attractive. (Usually, this is a free report or ebook that gives value.)

Thanks for checking out our guide to improving your email sales goals! A follow-up email is just as important as your initial sales pitch, and we’re here to help you make the most of both. Our automation software makes it easy to execute and track your pitches and follow-ups, so you can stay focused on achieving your goals.