Emojis. Slang. All caps. They all have their place in the communications world, but a professional email isn’t one of them. When you are building a business and reaching out to leads in an effort to gain trust that can lead to revenue, professional email etiquette must be the goal of every email you send. Seems easy enough, right? Keep it simple, dot your i’s, cross your t’s. But you’d be surprised how common it is— in this era of short-hand, text language—for writing in business emails to become lackadaisical. Fortunately, there are several things you can do to ensure that you achieve professional email etiquette in every email you send.
First and foremost, do not make the mistake of allowing assumed familiarity to distract you from the fact that you are writing an email to someone who has the power to change your business. No matter what your perception is of your relationship with your lead, never become so casual that your email recipient questions your commitment to his or her business, shared profits, future revenue, or the quality of your product or service. As you pursue leads and reach out to them, it’s best to present yourself as a colleague rather than a buddy.
Second, before you send your email, read it aloud while imagining that you are standing in that person’s office. Is your writing too flippant? Is there sarcasm present? Did you use punctuation properly? Did you restrain from using too many exclamation points? Professional email etiquette begins with the first subject line your lead reads, and frankly, ought to never end.
In our fast-paced, multitasking lives, it becomes all too easy to misevaluate our ability to write an email that is thoughtful and professionally written. It’s those times when we are in a rush and make writing follow-up emails something to “knock out” that we are susceptible to forgetting our manners. Suddenly, sentences are cut short, typos start to arrive, and of course, our professional tone wanes. So it’s good practice to always take the time to reread your email before you send it. Those few extra moments can give you time to reflect on your approach, rethink your word choices, evaluate the email content, and even give you one last chance to consider if the email should even be sent at all.
The Bottom Line
The relationships you create via email should be treated the same as any other connections that can impact your business, keeping in mind that those can be either positive or negative. That’s why professional email etiquette must be maintained within every follow-up email you send. Having automatic email campaigns like those included on the Funnelfly platform ensures that your emails are thoughtfully crafted before you develop a relationship, eliminating the concern of becoming too friendly. By setting variables and then placing your leads in Growth Tracks, you can manage to—literally—think twice about the message you are sending.