Call tracking software is a handy tool that will boost sales team success. These practical programs can be used for many purposes such as mapping the customer website journey that took place before the on-phone close or identifying ways to improve sales approaches.
Are you thinking of investing in call tracking software but not sure which tool to use? Read on.
21 Call Tracking Softwares
This guide gives you an overview of your options, covering everything from pricing to integration options and artificial intelligence (AI) functionality. You will also get details on what criteria to use to make your final decision.
WhatConverts offers call tracking, reporting, and lead capture so that you get a good overview of where your conversions are coming from. A comprehensive tool, WhatConverts enables you to capture phone calls, chats, forums, and other transactions. You can gather a large amount of data and also get detailed reporting. A basic package costs $30 per month, but you can scale up depending on your needs. The price will increase accordingly. You can get a free 14-day trial to check it out before investing.
Invoca goes the extra mile when it comes to call tracking software with its enterprise-level solution. It uses cutting-edge artificial intelligence-driven technology to enhance your call intelligence. You can also make use of rule-based analytics to classify calls. Plus, Invoca has a great set of built-in integrations. You can use it with platforms like Google Analytics, Salesforce, and Google Ads.
ActiveDemand offers many services. Call tracking is just one of them. If you need a total overhaul for your sales and marketing team’s tech, you might consider getting the full ActiveDemand suite. You'll get access to cutting-edge functionality, from automatic lead distribution to robocall campaigns. There is a free option for a single user account.
Convirza is all about scalability. It’s made for businesses of all sizes, from small teams to large enterprise agencies. Convirza offers many features, including dynamic call insertion, call analytics, call tracking, and channel performance tracking. You can also get lead quality scoring capabilities. Convirza is available starting at just $29 per month, although it’s possible to scale up to packages running from $199 per month and upwards. Try the 30-day trial first to see if it suits your needs.
If you use the Hubspot sales and CRM suite, you can also use the call tracking feature. You get integrated call tracking and analytics. A single click connects you to prospects through practical voice over IP on your desk phone. This ensures every call you make comes from your number. You can record all conversations as well. Hubspot also offers free email tracking, making for a well-rounded and comprehensive sales team tool that’s well worth considering.
RingBa is a favorite among call centers, marketers, and large agencies that need granular data for their campaigns. You can easily manage call flow and optimize your sales team’s performance with this software’s impressive real-time analytics and reporting. It’s made for flexibility and can be easily adapted to your team’s needs. Costs start at $99 per month.
If your team loves Salesforce Sales Cloud, then this is a serious contender to consider. RingDNA integrates directly with Salesforce. You can then automate tasks, grab call information, and download reports. For those who don’t use Salesforce, RingDNA is still an option thanks to the ConversionAI solution. This uses metrics and outcomes data to pinpoint sales team best practices.
800response offers an array of call tracking and monitoring tools. The far-reaching suite will help your team acquire new customers and optimize interactions with contacts. With this tool, you get lead and customer interaction analytics on top of real-time lead tracking. Using these critical insights, teams can prioritize leads based on essential demographic information.
Marchex is known as a top provider of call analytics solutions. One highlight worth mentioning is the omnichannel call attributions available across display, social, and search. You can easily connect online and offline data, giving your sales team a better idea of what makes a customer convert. You also get keyword call tracking. Marchex plans start at $500 per month. There is no free option, so vet it thoroughly before you commit.
CallRail is immensely popular, already serving over 100,000 marketing agencies and businesses. The platform allows you to track calls easily and can be integrated with several marketing and sales platforms. Activate CallScribe to you get a quick overview of call transcripts. You can even apply filters for tags, campaigns, keywords, and more. Additionally, if you advertise online, you can use the multi-touch “cost per lead” report to check if your leads align with your ad spend. You can then optimize ads accordingly. Costs range from $30 to $120 per month, depending on what sort of package you book. You can also enjoy a free trial.
FluentStream offers the full package of call management features. In addition to comprehensive tracking, you get detailed call and queue reports. There is no free option, and pricesstart at $20 per user per month. However, FluentStream has a charitable attitude and offers extraordinary pricing benefits for businesses in the nonprofit space.
Infinity gives you reliability backed by a trusted brand that’s used in over 75 countries. Make the most of the Infinity Conversation Analytics suite. This lets you comprehend, catalog, and access calls quickly. You also can make use of fully encrypted SIP calls, giving you the advantages of a cloud-based partner while still offering top-notch security. Prices start at $25 per month. You can get a free trial upon request.
CallAction provides inbound call tracking, CRM integration, call data exports, and database-driven caller enrichment. This call tracking software also offers intelligent SMS automation, allowing for fast responses to missed calls. Pricing ranges from $155 to upwards of $499 per month, depending on the number of users. You can check out a 14-day free trial to see if it’s the right fit before investing.
CallSource is ideal if you work in a business that requires many appointments, such as an automotive workshop or dentist’s office. Why? It provides auto alerts when a call handler fails to book an appointment. You also get comprehensive reporting, including lead scoring features. This lets you go back and recover opportunities that may have slipped through the cracks otherwise. You can also record calls, which is great if you’re looking to train and improve a sales team.
15. Channels (formerly known as CrazyCall)
This is a cloud-based software that requires minimal upkeep and effort. Channels is recognized for its user-friendliness. However, it still offers many features, including call transfers, records, live-listening, and an autodialer. The handy click-to-call widget allows for fast calls straight from websites. Last but not least, the inbound call feature is an excellent tool if you’re looking to improve customer satisfaction. Prices range from $11 to $45 per user per month.
This is a more lightweight tool compared to some of the other options on this list. CallFire lets you select international, toll-free, or local numbers from a database. You can also integrate the system with an analytics provider like Google Analytics. The custom notifications are great if you’re often on the go, giving you access to essential details on your mobile device. CallFire costs .05 cents per minute or text, with fees ranging up to $599 per month. There is a free trial possibility.
EngageBay is a useful, all-in-one tool that combines sales, marketing, and service tasks into a single platform. It's known for its lower price point compared to similar models. EngageBay is entirely web-based and is ideal for smaller businesses. You get a full offering of product features, including call recording, call routing, conversion tracking, campaign attributions, caller identification, and CRM integration. However, you won’t get keyword tracking or voice recognition capabilities.
Mediahawk call tracking helps businesses increase conversions and reduce cost per lead through better return on investment. The powerful features include call recording and identification, campaign attribution, voice recognition, call routing, conversion, and keyword tracking. You can see all phone calls from websites and ads thanks to integration with Google Ads and Analytics. Mediahawk also offers comprehensive reporting software. Plus, Mediahawk is known for top-notch customer support. These pros have a reputation for listening to customers. They even recently revamped their user interface in response to customer feedback. You can book a free demo via the website.
DialogTech is another call tracking software program that uses artificial intelligence to quickly maximize your sales team's insights into consumer actions. The AI can be used to assess caller intent as well as lead quality and conversions. You also can make use of the DialogTech proprietary call attribution tool, SourceIQ. This makes it easier for your sales team to personalize caller experiences.
LiveCall is a free callback and lead generation software. Use it to boost the inbound sales calls you receive. The platform’s intelligent algorithms vet prospective visitors and engage them to request a callback. LiveCall then automatically calls the customer and sales manager, connecting them in less than 25 seconds. In addition to this neat callback feature, you get call tracking for superior ROI. There is also SMS functionality. LiveCall works globally in more than 60 countries and has a widget supporting over 15 languages.
CloudTalk is used by small and medium-sized businesses globally. It allows you to set up and manage virtual phone systems worldwide, making it great for international operations. It’s often used in sales for outbound calls as well as in customer service for inbound calls. This platform is easy to use and also provides mobile functionality. You get call recording and routing, as well as conversion tracking, keyword tracking, and voice recognition. CloudTalk prides itself on its 24/7 live rep customer service support. Training options are plentiful, including in-person, live online, webinars, and documentation. Note that there is no CRM integration available, however.
What to Consider When Choosing a Call Tracking Software
The above list gives you a lot of options. If anything, you may be even more overwhelmed than you were when you started reading this guide! The truth is that there is no one right answer when it comes to the “right” call tracking software. The best option for your business won’t necessarily be the best option for another business. It’s all about personal needs and preferences.
Here are some pointers on what to look for to narrow down your choice:
● User-friendliness: How easily can your team learn the software? And is it easy to use?
● Dashboard: Is it intuitive and streamlined or confusing and messy?
● Caller Profile Availability: What data does the software capture about callers, such as location, device, and time of the call?
● CRM Integration: If you already use a CRM program for your sales team, can you integrate this with the call tracking software?
● Scalability: Your sales team is bound to grow. Can you scale up the software accordingly? What will this cost you?
● Analytics and Reporting: Are you able to view analytics in real time? How comprehensive is the historical reporting?
● Customization: Every company is unique, and you want to adapt your software to your needs.
● Call recording: Last but not least, if you plan to use your software to develop your sales team further, recording capability is necessary.
The Final Word
Take the time to vet your options thoroughly and you're sure to find a platform that suits your unique needs. Many providers also offer free trials, which can help you make your final decision with confidence. With a bit of research, you can narrow down the many choices to the perfect one for you. The effort will be well worth it.