The Simple Power of the Follow-Up Email

The Simple Power of the Follow-Up Email

E-mail may be one of the oldest forms of digital communication, but it’s still one of the most important for your startup or small business. Think about it—how many people do you know who don’t have email? Maybe only a handful. So it definitely makes sense to take...
The Value of Immediacy

The Value of Immediacy

Our instant-gratification world of technology has created a huge hurdle for brands: the need for immediacy. Customers generally expect a response within 30 minutes of contacting a brand. Depending on the size of your brand and audience, this can be a daunting task....
Top of Funnel: The Key to Captivating Leads

Top of Funnel: The Key to Captivating Leads

Each stage of the sales funnel is important for growing your business, but it all has to start somewhere. For your startup or small business, that somewhere is at the top. In order to make any progress toward conversions, you’ve got to find your leads and get them...