by Joy Sandlin | Jun 10, 2022 | Uncategorized
E-mail may be one of the oldest forms of digital communication, but it’s still one of the most important for your startup or small business. Think about it—how many people do you know who don’t have email? Maybe only a handful. So it definitely makes sense to take...
by Joy Sandlin | Jun 10, 2022 | Uncategorized
Our instant-gratification world of technology has created a huge hurdle for brands: the need for immediacy. Customers generally expect a response within 30 minutes of contacting a brand. Depending on the size of your brand and audience, this can be a daunting task....
by Joy Sandlin | Jun 10, 2022 | Uncategorized
You’ve crafted the perfect email that you are sure will capture the attention of your intended audience and have them asking for more information about your product. Once you send it out, you wait, and wait…and wait some more, only to discover you haven’t...
by Joy Sandlin | Jun 10, 2022 | Uncategorized
Each stage of the sales funnel is important for growing your business, but it all has to start somewhere. For your startup or small business, that somewhere is at the top. In order to make any progress toward conversions, you’ve got to find your leads and get them...
by Joy Sandlin | Jun 10, 2022 | Uncategorized
When crafting emails to send to leads and customers, it’s natural to focus on the subject line and the intro. After all, you want to grab the recipient’s attention so they will open the email and read further. But keep in mind that the way in which you end your emails...
by Joy Sandlin | Jun 10, 2022 | Uncategorized
As a startup or small company, you want to grow your business yet maintain a personal relationship with each customer. It’s a tricky balance—while you know the importance of making every customer feel special, the logistics of doing so at scale make it almost...
