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10 Best Sales Email Templates [FREE DOWNLOAD]

Utilize our top email templates to connect with your prospects on a more personal level and achieve more conversions. Check them out here!

The sales email. It’s vital in reaching out to leads and converting them to new customers. In fact, it’s one of the best ways to stay in front of prospects. However, connecting with your audience on a personal level while also explaining the pain points you can solve without sounding too salesy (which is a definite turnoff) can be a delicate balancing act.

Here we offer our top 10 sales email templates that are sure to get noticed by your recipients. Feel free to copy and paste them into your own email campaigns to start using them right away.

Be Personal

Connecting with your leads is all making it personal. There are plenty of ways to gather information about prospects before you contact them so that you know as much about them as possible. Visit their website and search their company on Google and LinkedIn. And be sure to always address the recipient by name in your email. Then include something that shows you have done your research and have a genuine interest in helping them. The most important thing is to make it more about them than about you.

Hi [name of lead],

I recently visited your website and was impressed with your business model. I know that many businesses in your industry struggle with [pain point], and I wondered if you were having similar issues. I’d like to talk with you for a few minutes about some ideas my team and I here at [name of your business] have that could benefit your company.

Our solution helps businesses in [name of industry] with three main goals:

- [Goal #1]

- [Goal #2]

- [Goal #3]

Let’s schedule a time using the link below to discuss.

[Scheduling link]

Looking forward to it!

[Your name]

Be Clear About What You Can Do For Your Leads

Your prospects are busy and don’t have time to try to figure out what it is you are offering. Highlight a pain point and then be clear about how your solution applies to their personal situation. You may even want to include examples of how you have helped similar companies in the same industry. 

Hey [name of lead],

Here at [name of your business], are working with [name of company in same industry] and have helped them [mention value created here; e.g. increase sales by 25%]. I’d like to talk with you for a few minutes about some ideas my team and I have that could benefit your company as well. 

Let’s schedule a time using the link below to discuss.

[Scheduling link]

Regards,
[Your name]

Be Concise

Keep your emails short. Prospects are not likely to read through a long email, even if it’s full of great information. Time is valuable, and you only have seconds to make an impression. Be sure to end with an easy call to action, such as a quick reply to the email or a simple click to schedule a phone call.

Hi [name of lead],

I'll keep this short and sweet to make the 26 seconds it takes to read this worth your time. As a member of the team at [name of your business], I get to share with people like you how [your business's solution] can benefit them. 

Want to learn more? Simply reply to this email.

Best,
[Your name]

Include a Case Study

Including a link to a case study is a great way to share an in-depth example of how you have helped a similar company succeed. It’s a good idea to have a number of these case studies at the ready to be used in emails or even in meetings with a prospect. Simply add the link to your email to give the recipient access to more in-depth information (without making your email too long or overwhelming).

Hey [name of lead],

Our main priority at [name of your business] is helping your company achieve your goals. Check out this case study to learn about what we did to help [name of customer].

[Link to a case study]

Best,
[your name]

P.S. Schedule a time for us to talk on my calendar: [Scheduling link] 

Respond to Content Your Prospects Publish

Follow your prospects on social media, and read their blog posts. You will gather important information about their current initiatives, which will help you know exactly how you can assist them. And be sure to make comments on their social media posts to show interest in their business.

Hey [name of lead],

I recently read your blog post on [topic] and enjoyed learning more about [lead company’s current initiative]. It sounds like you are the person in charge of making it happen. 

Here at [name of your business], we specialize in helping companies like yours achieve even more success. 

Let’s schedule a 15-minute phone call so I can share more about [what your business does]

[Scheduling link]

Best,
[Your name]

Share Your Company’s Articles

Share links to your company’s content in your emails. This is your chance to reiterate that you are an expert in the industry. Encourage prospects to follow your business on social media as well. And take note of who does follow you and who comments on your posts. These are qualified leads who are already showing interest in you.

Hey [name of lead],

Have you checked out our blog where we write about [content topic]? We post lots of great information relevant to [type of industry] every week. And we love to read our followers’ comments and respond to them. 

Check it out and let me know what you think,

Sincerely,
[Your name]

Offer a Demo

Sometimes a hands-on demonstration works better than a verbal explanation. Make it easy for the prospect to schedule the demo—and be sure to keep the meeting short and well worth the prospect’s time. 

Hey [name of lead],

[Your name] from [name of your business] here.

Would you like a closer look at [what your business offers]? I'm happy to give a short demo and answer any questions. 

I’m confident that once you see [your product/offering] in action, you will realize the value that [name of your business] can bring to [name of lead’s company].

Just reply to this email to set up a demo. Or schedule a time on my calendar below.

[Scheduling link]

Best,
[Your name]

Share a Client Success Story—With a Cliffhanger Ending

Prospects want proof that what you are offering has worked for others in the same industry. Give them that proof with a real life example of what you have helped a certain client achieve. But instead of explaining exactly what you did for that company, leave the prospect hanging so they will want to talk with you to hear more.

Hi [name of lead],

One of our clients, [name of client], used [name of your business/product] to [what they used your business/product for].

As a result, they [explain what they achieved].

Want to know how they did it?

I’d love to give you more information. Could we schedule a phone call at either [give two possible times] tomorrow?

Regards,
[Your name]

Ask for the Correct Contact

Even if you have done all the research possible, you still may not be contacting the correct person who makes decisions at a company. If you have not gotten a response from your first few emails—or if you are unsure who to direct your message to—simply ask. If the recipient is not the one you should be talking to, they will probably be glad to give you the name of the correct person. That way, you will be moving in the right direction—and your original contact won’t keep getting pointless emails from you. It’s a win-win! 

Hi [name of lead],

I am in charge of [area that you oversee] at [name of your company]. We recently launched [one-sentence pitch], and I can see it being a great fit for [name of lead’s company].

I’d like to speak with someone from [name of lead’s company] who is responsible for [handling something that's relevant to your product].

If you are the right person, I’d like to set up a short phone call on [date] to discuss further. What time works for you? 

If I need to talk with someone else, would you be able to connect me with that person?

I appreciate the help!

Best,
[Your name]

Utilize a Referral

It always helps to mention a mutual connection to give you credibility. And with access to platforms such as LinkedIn, it’s easier than ever to discover common acquaintances. Reach out to the mutual connection first to discuss the prospect and ask if you can mention them as a referral.  

Hello [name of lead],

My name is [your name], and I'm a [friend, co-worker, etc.] of [name of mutual connection], who recommended that I reach out to you.

I’d like to share what [name of your business] is doing for companies like yours in the [your industry]. 

Let’s set up a time to chat so I can share more. You can schedule a phone call on my calendar.

Thank you,

[Your name]

The Bottom Line

Don’t forget that regardless of which sales email templates you use, you have to be consistent with follow-up emails. Too many sales reps and marketers fail to do this, which means they are forcing their prospects to go with another company.

To access even more personalized emails that will keep you consistently connected to both prospects and customers, check out Funnelfly. You will find Growth Tracks with complete campaigns that can be personalized with just a few clicks using our system of variables.


With Funnelfly, you can automate your follow-up using emails tailored to wherever each lead is in the sales journey. It’s just one more way Funnelfly helps you consistently stay engaged with your audience to achieve more conversions.

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