In the Convert Growth Track, your main goal is to fully demonstrate how your product or service perfectly aligns with the prospect’s needs so that they will make that final buying decision. You don’t want to leave any doubt in the prospect’s mind that your offering is the best choice out there. And you definitely want to make sure that every question or concern that a lead may have is addressed at this point.
If you have a Q & A page on your website, share that link with potential customers. They may find everything they need there to convince them to take that last step. Your blog is another great place to include detailed information about your product or service, so it’s a good idea to include links to those particular posts in your emails. This is also the time to share customer reviews. These reviews go a long way in solidifying the sense of trust between your customer and you. Direct your leads to the best place to read up on what your customers are saying, whether it’s on your website, your social media channels, or some other location.
Keep in mind that prospects may still be looking at the competition, so it’s often a good idea to help them with their research. Offer a guide that puts you up against others in your same industry and shows why you are the better fit. Emphasize the aspects of your product or service that differentiate you and make you the obvious choice.
And finally, this is the time to incentivize leads with promotions, limited time offers, or discounts through your email campaign. These short-term offers save potential customers money on the front end when they make a purchase and can serve as that final push to convert a prospect into a paying customer. After all, no one wants to miss out on a deal.
The Bottom Line
When it comes to sales, there’s nothing worse than getting this close to converting a potential customer only to ultimately lose them. The Growth Tracks in Funnelfly’s email campaign platform help you stay in front of every lead up to, through, and beyond conversion. Through the system’s automated, personalized emails, you can be sure you are sending the right message to the right person at the right time—every time.