When crafting emails to send to leads and customers, it’s natural to focus on the subject line and the intro. After all, you want to grab the recipient’s attention so they will open the email and read further. But keep in mind that the way in which you end your emails is just as important as the way in which you begin them. Think about it this way: Your lead reads your email and is interested in everything you’ve communicated so far, but when they get to the end, all they see is a simple signature. A signature will do, but what if this particular lead prefers to connect by phone instead of a reply to an email? Or what if that person has some questions that could be answered by a simple click onto your website? While your signature line is not the first impression in your email, it certainly is your last. And that’s exactly what makes email signature best practices so important for you to follow.
Beyond your name and the standard “Sincerely”, “Thanks!”, or the ever-popular “Cheers!”, an email signature offers you the opportunity to use the bottom section as a powerful invitation that, if done correctly, can push your lead to act right then and there. There is so much you can pack into this space that completes the picture about you, your company, and your values, so don’t waste it.
Implementing email signature best practices is how you ensure that you leave behind a professional impression, and it starts with a list of options—your name, your title, your company’s mailing address, your office number, your cell phone number, your email address, and your company website link. Of course, you can choose which of these you care to share with people, but there are two items that are non-negotiable if you want to create a two-way street of communication with your lead—the best phone number to reach you and a link to your company website. With these two simple additions, you have invited your lead to not only reach out to connect with you in person but also to discover more about your company by exploring your website.
Once you have these vital elements in place, you can choose what else to include. Some people even add their company’s mission in their signature. Or you may decide to end with a quote that you feel succinctly expresses your brand’s values. By doing so, you are able to communicate that one thing that sets your company apart. These options are up to you according to what best fits your business.
Another thing to consider is whether you want to include links to the social media channels that your business uses. If these channels play an important part in your brand, then you definitely want to add them. With each channel you offer, you’re providing your leads with another touchpoint to learn about your business and your offerings. Again, the more familiar a lead feels they are with you and your brand, the more likely they are to take the next step in the buyer’s journey with you.
The Bottom Line
When it comes to your email signature, you want to leave people with the most attractive and professional view of your company. All of the relevant information needs to be organized and accessible without intruding on the message of your email. If you’re looking for more help in this area, Funnelfly is here as a source. In addition to being a SaaS platform that enables you to automatically move prospects through your digital funnel, we offer coaching that can help you optimize every part of your digital marketing strategy, including—you guessed it—implementing an email signature that resonates and helps turn conversations into conversions.