1. The average American spends a minimum of 3 hours each day checking their work email. (Source: DailyBlogging, https://dailyblogging.org/internet/internet-marketing/cold-email-statistics/) 
  2. The average open rate for cold email is roughly 15-22%. (Source: Writecream, https://www.writecream.com/top-10-cold-email-statistics-that-will-blow-your-mind/)
  3. The average response rate for cold email is 1-5%. (Source: GMass, https://www.gmass.co/blog/average-cold-email-response-rate/#responserate)
  4. The best email open rates by industry are: Non-profits (30.85%), food and restaurant (30.09%), and real estate (38.37%). (Source: GetResponse, https://www.getresponse.com/blog/best-time-to-send-email-infographic)
  5. Subject lines that include bargain (39.52%), events (38.94%), and update (31.86&) get higher open rates. While terms like unlimited (11.43%), compare (10.26%), and guaranteed (6.56%) fall at the bottom of the list. (Source: GetResponses, https://www.getresponse.com/resources/reports/email-marketing-benchmarks)
  6. Subject lines with emojis have lower open rates than those without. But the difference is small – 20.45% with emojis and 21.94% without. (Source: GetResponse, https://www.getresponse.com/resources/reports/email-marketing-benchmarks)
  7. Cold emails with 4-7 follow-ups get 3X more responses than other email outreach. (Source: Woodpecker, https://woodpecker.co/blog/cold-email-statistics/)
  8. Anything under 3% is an acceptable bounce rate for email. A bounce rate of 5% or more could earn a penalty from your email service provider.(Source: Mailshake, https://mailshake.com/blog/sales-email-metrics)
  9. Short and vague subject lines get more responses than long, personalized ones. Email subject lines with 4-5 words have an open rate of around 17-18% as opposed to 10% for 9 and 10-word subject lines. (Source: SmartWriter, https://www.smartwriter.ai/blog/cold-email-statistics)
  10. CTRs have been rising since 2019 (2.6%) and stand at 10.3% in 2021. (Source: WriteCream, https://www.writecream.com/top-10-cold-email-statistics-that-will-blow-your-mind/)