saas sales resources

Saas Sales Resources

There are a lot of resources out there for salespeople, but it can be hard to know which ones are the best to use. Founders need to be especially careful when choosing SaaS sales resources, because they may not have a lot of experience in this area.

cold calling scripts

Cold Calling Scripts

Before you get on the phone, there are a few things you should do to increase your success rates.

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sales emails

Best Sales Email Templates

Save time while still making a personal connection with potential customers.

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subject lines in emails

Email Subject Lines

Email subject lines are important because they determine whether or not people will open and read an email.

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What Is A Sales Resource?

A sales resource is anything that can help a salesperson close a deal. These resources can include people, information, and tools that are available to help the salesperson succeed. For example, an experienced salesperson/consultant may be an essential sales resource to any sales department because they bring a wealth of knowledge and expertise.

Sales resources for SaaS founders are essential for closing more deals and scaling your startup.

The Most Common Types Of Sales Resources

There are many different types of sales resources available to companies.
Some of the most common resources include:

  • Cold Calling

    Cold calling is the most traditional type of sales resource. The term refers to a phone call placed by a sales representative to a potential customer in an effort to set up a meeting or appointment. These calls can be made to anyone, anywhere at any time. The cold calling salesperson will call prospects and attempt to make a sale without any previous relationship with the prospect. This is most commonly used in the B2C space.

  • Sales Reps

    Sales Reps are the people who either work on commission or are paid a salary. Since they are compensated by the company, the primary responsibility of selling reps is to bring in as much money as possible. They do this by selling products and/or services to potential clients.

  • Sales Automation

    Automating your sales and marketing processes is the easiest fix for SaaS founder. The automation of sales and marketing is what makes it possible for startups to thrive with very few salespeople. Software that automates your sales and marketing processes not only makes life easier for you and your team, but it also helps you to make more cash while you sleep. Instead of spending hours writing emails or trying to figure out what to share on social media, you can automate these repetitive tasks.


Sales are the lifeblood of any SaaS business. Without a healthy stream of revenue, your business will quickly wither and die. That’s why it’s so important for saas founders to have a solid understanding of sales, and to have access to quality sales resources.

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