subject lines in emails

100 Email Subject Lines

Email is one of the most popular ways to communicate, with over 3 billion users worldwide. Despite this ubiquity, a 2012 study by Adestra found that email open rates have declined since 2011. This makes crafting an effective subject line more important than ever.

Why email subject lines matter

Email subject lines are important because they determine whether or not people will open and read an email. A good subject line should be concise and to the point, without being too mysterious or cryptic. It should also be specific enough that the reader knows what the email is about, but not so specific that it gives away all of the details.

Get your email read

With email open rates declining, it’s more important than ever to make sure your subject line is engaging. Adestra’s 2012 study found that people are less likely to open an email if the subject line isn’t interesting. So how can you make sure your subject lines are catches peoples’ attention?

There are a few things you can do to ensure your subject lines are effective.

  • Avoid using misleading language or making false promises in your subjects. This will only lead to people being disappointed when they open the email and not finding what they were expecting.
  • Use proper grammar and spelling. Remember that emails are being sent around the world so being able to understand what you are saying will help your email get read.
  • Avoid spammy subject lines. Your emails should not have any words that will be filtered as spam, such as free, bonus, win a free iPad, etc.
  • Make sure there is a logical connection between the subject line and the email. Again, we’re talking about logic – not trying to get crafty.
  • Don’t use subject lines that make no sense at all. Again, not trying to get down with the kids or anything, but it’s a waste of time to do something like ” Hey hey! ” when you’re just sending out a press release or other important information.

Testing can also be helpful in order to see what works best for a given audience

The best way to figure out what subject lines work and which ones don’t is to test them. That means sending out a lot of emails, keeping track of which ones get opened, and using that data to improve your subject line strategy. Send different subject lines to a small percentage of your email list and measure which ones lead to more opens and conversions.

Or, you can use a consistent subject line and send the same email to a different audience on different days.

Whatever you decide, run one variation at a time. It’s hard to isolate the effect of a specific variable, so you want to be sure that the change you’re seeing isn’t affected by another variable, such as a different time of day or day of the week.

Don’t forget to also test other things like the length of the email or tone of voice. You can test a variety of factors until you find what works best for your audience.

The Bottom Line

The key to writing great subject lines is to understand your audience, offer them something that will help them, and ask them for their contact information in return. After all, that’s what email marketing is all about. You want to make subject lines work for you and not against you.

100 email subject lines pdf
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