4 Best Cold Calling Scripts To Try
You may be thinking that cold calling is a thing of the past, but it can still be a valuable tool for growing your business. There are a number of different cold-calling scripts you can try, and we’ve compiled some of the best ones for you to use.
Increase your odds of success
Sales representatives have been using cold calling as a technique to reach new customers for decades. Even in the digital age, cold calling can be an effective way to connect with potential customers who may not be actively looking for your product or service.
If you’re new to cold calling, the prospect of picking up the phone and trying to sell something to a complete stranger can be daunting. The good news is that there are tried and true cold calling scripts that sales professionals have used for years that can help increase your success rate when making cold calls.
Before you make the call
Before you get on the phone, there are a few things you should do to increase your success rates.
- Start with effective research. Research your prospect’s name, business type and size, industry, and competition.
- Determine your objective. Are you trying to get qualified leads for your sales team? Do you want to market a new product or service to a target market? Are you trying to acquire new clients? Whatever your goal, write it down so that you are clear in your mind of what you want to accomplish before you start making calls.
The best times to make a call
The best times to make a call are weekday mornings and early afternoons. This is when most people are available and likely to answer the phone.
How often you should be making calls
The answer to this question depends on a number of factors, including your industry and target market. However, as a general rule of thumb, most sales experts recommend making at least 100 calls per day.
The types of businesses most likely to respond well to cold calls
Different businesses will respond to cold calls differently. However, in general, small businesses are more likely to take the time to listen to a cold call than larger businesses. This is because they do not have as many employees and may be more open to new opportunities.
One final tip
Remember, the first phone call is not a sales pitch, it’s a marketing call. Listen. That’s right, I just told you to listen. Don’t try to prove that you know more than the business owner. Most likely, you don’t. Asking questions and listening to answers is the best way to learn.
The Bottom Line
When done right, cold calling can be an effective way for sales representatives to reach customers who are not ready to buy but may be interested in receiving information about your product or service. However, it is important to have a good plan in place before making the calls. With effective cold calling scripts, you’ll better communicate with prospects and close more sales.
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